– What the difference between Corporate and Social branding – Key success factors to become Thought Leader – What are potential positive Impacts and benefits towards company as KOL? – Stock price – Recruitment – Moral & Motivation – Staff Retention – Introduce social currencies for generating positive messages – Practices on building Social media branding and public relations activity – Linkedin profile – Facebook page – Wechat page – Public speaking – How to manage crisis and do Responses for negative comments – Build social credibility and connections – Make use of social media Advanced search for KOL – How to monitor and do social listening
• A summary of the development of the legal system governing companies and company directors. • The legal role and responsibility of company directors, directors versus company. • Executive directors versus non-executive directors, chairman versus managing director. • The regulatory system and role of the regulators. • An overview of the Listing Rules. • Specific focus on the obligations of the board of directors, significance of compliance with regulatory requirements. • Corporate Governance Code and corporate governance report.
Opportunities brought about by substantial amount of new infrastructure investment required to meet the Paris Agreement. The roles of public and private sectors in marshalling expertise, mobilizing resources and removing barriers to green investment. The current green investment market situation (Hong Kong, Mainland China and Overseas). Key factors to consider in capturing opportunities in green investment. Challenges and risk management in green investment. Case studies.