保持当世时代步伐，
追赶全球企管
动态

Speaker 主講嘉賓
Dr. Anthony Wai-Leung KWOK, PhD

Open Classes 公開課程

Course Outline
– What the difference between Corporate and Social branding
– Key success factors to become Thought Leader
– What are potential positive Impacts and benefits towards company as KOL?
– Stock price
– Recruitment
– Moral & Motivation
– Staff Retention
– Introduce social currencies for generating positive messages
– Practices on building Social media branding and public relations activity
– Linkedin profile
– Facebook page
– Wechat page
– Public speaking
– How to manage crisis and do Responses for negative comments
– Build social credibility and connections
– Make use of social media Advanced search for KOL
– How to monitor and do social listening

Facilitator: Mr Ben Wong

Language: English

CPD Hours: HKIoD 2

Online Registration

PAYMENT

• Crossed cheque payable to “The Hong Kong Institute of Directors Limited
• Bank transfer: Bank of China (Hong Kong) /Account No. 012-828-2-011621-2
• By FPS (Faster Payment System) Account No.：2213841
• By Credit Card

Open Classes 公開課程

Course Outline
• A summary of the development of the legal system governing companies and company directors.
• The legal role and responsibility of company directors, directors versus company.
• Executive directors versus non-executive directors, chairman versus managing director.
• The regulatory system and role of the regulators.
• An overview of the Listing Rules.
• Specific focus on the obligations of the board of directors, significance of compliance with regulatory requirements.
• Corporate Governance Code and corporate governance report.

Facilitator: Ms Angel Wong

Language: Cantonese

CPD Hours: HKIoD 2
Law Society CPD to be confirmed

Online Registration

PAYMENT

• Crossed cheque payable to “The Hong Kong Institute of Directors Limited
• Bank transfer: Bank of China (Hong Kong) /Account No. 012-828-2-011621-2
• By FPS (Faster Payment System) Account No.：2213841
• By Credit Card

Ms Ada CHUNG 鍾麗玲女士