Open Classes 公開課程

Course Outline
– What the difference between Corporate and Social branding
– Key success factors to become Thought Leader
– What are potential positive Impacts and benefits towards company as KOL?
– Stock price
– Recruitment
– Moral & Motivation
– Staff Retention
– Introduce social currencies for generating positive messages
– Practices on building Social media branding and public relations activity
– Linkedin profile
– Facebook page
– Wechat page
– Public speaking
– How to manage crisis and do Responses for negative comments
– Build social credibility and connections
– Make use of social media Advanced search for KOL
– How to monitor and do social listening

Facilitator: Mr Ben Wong

Language: English

CPD Hours: HKIoD 2

Online Registration

PAYMENT

• Crossed cheque payable to “The Hong Kong Institute of Directors Limited
• Bank transfer: Bank of China (Hong Kong) /Account No. 012-828-2-011621-2
• By FPS (Faster Payment System) Account No.：2213841
• By Credit Card