Course Outline – What the difference between Corporate and Social branding – Key success factors to become Thought Leader – What are potential positive Impacts and benefits towards company as KOL? – Stock price – Recruitment – Moral & Motivation – Staff Retention – Introduce social currencies for generating positive messages – Practices on building Social media branding and public relations activity – Linkedin profile – Facebook page – Wechat page – Public speaking – How to manage crisis and do Responses for negative comments – Build social credibility and connections – Make use of social media Advanced search for KOL – How to monitor and do social listening
Course Outline • A summary of the development of the legal system governing companies and company directors. • The legal role and responsibility of company directors, directors versus company. • Executive directors versus non-executive directors, chairman versus managing director. • The regulatory system and role of the regulators. • An overview of the Listing Rules. • Specific focus on the obligations of the board of directors, significance of compliance with regulatory requirements. • Corporate Governance Code and corporate governance report.
Course Outline – Opportunities brought about by substantial amount of new infrastructure investment required to meet the Paris Agreement. – The roles of public and private sectors in marshalling expertise, mobilizing resources and removing barriers to green investment. – The current green investment market situation (Hong Kong, Mainland China and Overseas). – Key factors to consider in capturing opportunities in green investment. – Challenges and risk management in green investment. – Case studies.