導師簡介 Introduction of Facilitators

	Mr Graham Bailey
•	顧問， GM Marketing 專長於市場營銷策劃，國際市場營銷和傳訊。	•	Consultant, GB Marketing specials in Marketing planning, International Marketing and Communications.
•	為團體如 IPC Media 、福特、可口可樂、微軟、英國廣播公司、卡夫、 IBM、董事學會、 BAA和 Kellogg's 提 供 培訓和顧問 服務 ，包括營銷策劃、市場調查、開發新產品、客戶服務、團隊建設和演講技巧。	•	Undertakes programmes on Marketing Planning, Research, New Product Development, customer care, team building and presentation skills for organisations such as IPC Media, Ford, Coca Cola, Microsoft, BBC, Kraft, IBM, Institute of Directors, BAA and Kellogg's.
•	在其廣告職業生涯中，為一些 主要的 倫敦廣告公司，如 Walls, Birds Eye, Tobler Suchard, Whitbread and R. Whites 等設計獲獎廣告 。	•	During his career in advertising, he worked for a number of leading London advertising agencies, devising award-winning advertising for Walls, Birds Eye, Tobler Suchard, Whitbread and R. Whites among many others.
•	其後在營銷管理中，先於 Cadbury Schweppes 發展 Kenco 咖啡的零售業，後來致力於 重新開辦 Oil of Olay 。於 Shulton 工作時為 Vidal Sassoon 及 Insignia 推出新產品，乃當時六市場上最成功的策略。	•	He Then moved into marketing management, first with Cadbury Schweppes, where he developed retail sales for Kenco Coffee, and later worked to relaunch Oil of Olay. New product launches for Vidal Sassoon and the Insignia range when he worked for Shulton, have been amongst the most successful new product launches in their markets.
•	負責制訂特許營銷學院於 Croydon Business School 的文憑課程及成為英國特許市務學會的教職員。	•	Also responsible for developing the Chartered Insititute of Marketing's Diploma programme at Croydon Business School and became a member of the faculty at the Chartered Institute of Marketing.