Planning for the Upturn
為迎接經濟復甦作籌劃

• Putting in place the market measures
  Having a sensitive ‘dashboard' of information covering the customer, market, economy and competition

• Keeping track of the signs
  Using the data to help predict the market trends and the growth signs

• Short, medium and long term planning
  Developing the short, medium and long term plans
  Plan templates

• Undertaking a thorough Marketing Audit
  Analysing and understanding the business strengths

• Knowing your Competitive Advantage
  Comparing customer need and business strength

• Getting closer to customers
  Customer insight taken to a deeper level

• Deciding on the right time to implement the upturn plan
  Reading the signs and timing

• Keeping competitive
  Monitoring the competitor response and determining your strategy

• Keeping competitive
  Monitoring the competitor response and determining your strategy

• Communication strategy vs communication tactics
  Keeping the long term communications strategy intact
  Determining the short term

• Pricing strategy and product positioning
  Maintaining your image and positioning through the pricing strategy
  Strategic vs tactical pricing strategy

• Distribution options and cost effectiveness
  Evaluating the efficient routes to market
  Maintaining ROI through channel management

• Completing the plan
  Writing and implementing the short, medium and long term plan

• Setting your personal goals and action plan
  Making it work in your company and your industry

The programme delivery will be very interactive with examples, case studies and best practices to illustrate each aspect. Delegates will have an opportunity to work on their own business during the programme and apply the lessons learned immediately. At a time when every penny is being watched this provides an in depth analysis of your company and its position which will highlight the aspects of your business to concentrate on to emerge from the current economic climate in good shape and ready to take advantage of the new opportunities.